Case Study
Project Management

Franchisee and Licensee Compliance Nationwide


As Starbucks Licensees added to or remodeled locations, Starbucks engaged EMG to be their image compliance and retrofit “police.” EMG conducted assessments of existing locations for non-compliance elements or required upgrades. In addition, EMG verified that image, branding, and equipment met Starbucks standards across the country, including sites inside Target stores.


After a preliminary sample at 20% of Target locations, EMG verified compliance at all Licensee stores across the country. This included initial assessments as well as follow-up compliance visits—all for a fixed fee at any location in the country. There was an emphasis on continuous improvement, continually updating all processes as we learned more along the way.


EMG Client

Starbucks Coffee Company

Asset Type


Services Provided

  • Process Development
  • Quality Control
  • Compliance Manuals
  • Scheduling/Permitting
  • Construction Management
  • ProTrack
  • Survey & Assessment
  • Licensee Interaction

Size & Location